2019 FINALISTS

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COUNTRY

COMPANY

TITLE

BRAND

CATEGORY

AUSTRALIA

Leo Burnett

For Every Bachelor And Bachelorette: How We Shifted The Narrative Around The Marriage Equality Plebiscite

Australian Marriage Equality

Civic / Social Education

AUSTRALIA

Leo Burnett

For Every Bachelor And Bachelorette: How We Shifted The Narrative Around The Marriage Equality Plebiscite

Australian Marriage Equality

Low-Budget (<$100,000 Usd)

AUSTRALIA

Leo Burnett

For Every Bachelor And Bachelorette: How We Shifted The Narrative Around The Marriage Equality Plebiscite

Australian Marriage Equality

Public Relations

AUSTRALIA

Leo Burnett

For Every Bachelor And Bachelorette: How We Shifted The Narrative Around The Marriage Equality Plebiscite

Australian Marriage Equality

Social Video

AUSTRALIA

Leo Burnett

For Every Bachelor And Bachelorette: How We Shifted The Narrative Around The Marriage Equality Plebiscite

Australian Marriage Equality

TV & Cinema

AUSTRIA

Heimat Wien

Karriere.At - Willst Du, Kannst Du. (You Wanna, You Gonna.)

Karriere.At

On Demand Products & Services

BELGIUM

Happiness / An FCB Alliance

Blindmeters

Ovk / Pevr (Parents Of Road Victims-

Promotion Of Health & Human Services

BELGIUM

Happiness / An FCB Alliance

Buffer Rage

VOO

Mobile/Internet

BELGIUM

Happiness / An FCB Alliance

Blindmeters

Ovk / Pevr (Parents Of Road Victims-

Digital/Mobile

BELGIUM

Happiness / An FCB Alliance

Buffer Rage

VOO

Digital/Mobile

BELGIUM

Happiness / An FCB Alliance

Behind The Numbers

Ovk / Pevr (Parents Of Road Victims)

Audio/Radio

BELGIUM

Happiness / An FCB Alliance

Blindmeters

Ovk / Pevr (Parents Of Road Victims-

Website

CAMBODIA

Havas Champagne Company Ltd.

Human Rights Campaign

Human Rights Cambodia

Promotion Of Peace / Human Rights

CAMBODIA

Havas Riverorchid Cambodia

Barriers To Employment

Unicef (United Nations Children's Fund)

Low-Budget (<$100,000 Usd)

CANADA

Zulu Alpha Kilo

Mental Health Is Health

CAMH

Promotion Of Health & Human Services

CANADA

Zulu Alpha Kilo

Uber Moms

Uber Canada

Collaboration / Partnerships

CANADA

Zulu Alpha Kilo

Reskinning Queen Street West

Consonant Skincare

Beauty Products & Services

CANADA

Zulu Alpha Kilo

There's No Retirement Like Home

HomeEquity Bank

Financial Services

CANADA

Zulu Alpha Kilo

Mental Health Is Health

CAMH

Healthcare

CANADA

Zulu Alpha Kilo

The Away Game

Tim Hortons

Restaurants

CANADA

Zulu Alpha Kilo

Reskinning Queen Street West

Consonant Skincare

Ambient

CANADA

AHLOT

Cannabis Curation Committee Campaign

AHLOT

Avant Garde / Innovative

CANADA

Zulu Alpha Kilo

Speak The Truth

Designthinkers

Design

CANADA

Zulu Alpha Kilo

The Away Game

Tim Hortons

Branded Content / Entertainment

CHINA

BBH Shanghai

Responsible Drinking Campaign - Lost And Found Museum

Harbin Beer

Civic / Social Education

CHINA

Beijing DDB Needham Advertising (Shanghai Branch) Co., Ltd.

VW China | Play Share Connect

VW

Automotive/Vehicles

CHINA

Inspire Communications Group

Oreo Obox

Oreo

Augmented Reality/ Virtual Reality/Mixed Reality

CHINA

Inspire Communications Group

Oreo Obox

Oreo

Creative Use Of Technology

CHINA

Beijing DDB Needham Advertising (Shanghai Branch) Co., Ltd.

VW | T-Dance

VW

Digital/Mobile

CHINA

BBH Shanghai

Responsible Drinking Campaign - Lost And Found Museum

Harbin Beer

Media Planning

CHINA

Beijing DDB Needham Advertising (Shanghai Branch) Co., Ltd.

Zhonghua - Smiles In The Spotlight

White Now

Sponsorship

CHINA

BBH Shanghai

Responsible Drinking Campaign - Lost And Found Museum

Harbin Beer

Activation & Engagement

CHINA

Inspire Communications Group

Oreo Obox

Oreo

Activation & Engagement

CHINA

Inspire Communications Group

Oreo Obox

Oreo

Gamification

CHINA

Beijing DDB Needham Advertising (Shanghai Branch) Co., Ltd.

VW China | Play Share Connect

VW

Gamification

CHINA

Beijing DDB Needham Advertising (Shanghai Branch) Co., Ltd.

VW | T-Dance

VW

Social Video

DENMARK

&Co.

The Arrivals

SAS

Travel & Tourism

DENMARK

&Co.

The Arrivals

SAS

Social Video

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

The Pink Triangle Issue

Vangardist

Civic / Social Education

GERMANY

Share GmbH

Share

Share

Philanthropic Appeals

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

The Pink Triangle Issue

Vangardist Progressive Men´s Magazine

Promotion Of Peace / Human Rights

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

The Shortcut Billboards

Mini

Automotive/Vehicles

GERMANY

Ogilvy GmbH

Fanta Snaposter

Fanta

Beverages, Non-Alcoholic

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Dot Mini. The First Smart Media Device For The Visually Impaired.

Dot

Electronics - Consumer & Business

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

The Strellson Like Shop

Strellson

Fashion

GERMANY

Heimat Werbeagentur GmbH

The Parliament On The Move

Fraktion Der Freien Demokraten Im Deutschen Bundestag

Government / Politics

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Adoptify

Tierschutzverein Muenchen E.V.

Pet Care & Health Products

GERMANY

Heimat-Berlin.Com

Sweat It Out

Hornbach

Retail Stores & Ecommerce

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Dot Mini. The First Smart Media Device For The Visually Impaired.

Dot

Avant Garde / Innovative

GERMANY

Ogilvy GmbH

Fanta Snaposter

Fanta

Creative Use Of Technology

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Featuring Alexa

Too Many T's

Creative Use Of Technology

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Dot Mini. The First Smart Media Device For The Visually Impaired.

Dot

Creative Use Of Technology

GERMANY

Heimat Werbeagentur GmbH

Hornbach Werkstück Edition

Hornbach Baumarkt

Design

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Adoptify

Tierschutzverein Muenchen E.V.

Direct & Collateral

GERMANY

Heimat Werbeagentur GmbH

Share Your Buy

Share

New Product/ Services Launch

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Featuring Alexa

Too Many T's

Audio/Radio

GERMANY

Ogilvy GmbH

Fanta Snaposter

Fanta

Activation & Engagement

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

I Am Human

IGFM

Activation & Engagement

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

The Shortcut Billboards

Mini

Outdoor / Out-Of-Home

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

The Strellson Like Shop

Strellson

Social Media & Influencer

GERMANY

Serviceplan Gruppe Fuer Innovative Kommnunikation GmbH & Co. Kg

Christmas Doesn’t Need Much. Only Love.

Penny-Markt GmbH

Social Video

HONG KONG

TBWA\ Hong Kong

Simply Cash Visa Card - Algorithm Agent

Standard Chartered Bank

Financial Services

INDIA

ADK-Fortune

#ShutThePhoneUp

Manforce Condoms

Healthcare

INDONESIA

Mullenlowe

Youtube Go: Exorcising The Fear Of Data Consumption In Rural Indonesia

Youtube Go

Software & Apps

IRELAND

In The Company Of Huskies

A Micra Revolution - Smashing Conventions And European Sales, How A Bespoke Irish Campaign Rescued A Brand

Micra

Automotive/Vehicles

IRELAND

In The Company Of Huskies

A Micra Revolution - Smashing Conventions And European Sales, How A Bespoke Irish Campaign Rescued A Brand

Micra

New Product/ Services Launch

JAPAN

McCann Health Japan

Washable Book

Save Soap Project

Healthcare

JAPAN

Cyberagent, Inc.

Honda

Honda

Branding

JAPAN

McCann Health Japan

Washable Book

Save Soap Project

Direct & Collateral

JAPAN

McCann Health Japan

Washable Book

Save Soap Project

Low-Budget (<$100,000 Usd)

JAPAN

McCann Health Japan

Washable Book

Save Soap Project

Print

LEBANON

Fp7/Bey

Cheer Up Losers

McDonald's

Branded Content / Entertainment

MACAU

Melco Resorts & Entertainment

The Dinosaur Hunt

Studio City Macau

Travel & Tourism

MACAU

Melco Resorts & Entertainment

Morpheus Hotel Grand Opening At City Of Dreams

Morpheus

Activation & Engagement

PHILIPPINES

TBWA\ Santiago Mangada Puno

Love Thy Neighbor

Kapisanan Ng Mga Brodkaster Ng Pilipinas (Association Of Philippine Broadcasters)

Promotion Of Peace / Human Rights

PHILIPPINES

TBWA\ Santiago Mangada Puno

Disgusting Stories

Bahay Tuluyan

Promotion Of Health & Human Services

PHILIPPINES

Leo Burnett Manila

The McDelivery Pin

Mcdonald's

Restaurants

PHILIPPINES

Leo Burnett Manila

The McDelivery Pin

McDonald's

Ambient

PHILIPPINES

Leo Burnett Manila

The McDelivery Pin

McDonald's

Creative Use Of Technology

PHILIPPINES

TBWA\ Santiago Mangada Puno

Knoxout Project: This Is A Tree

Boysen Knoxout

Design

PHILIPPINES

TBWA\ Santiago Mangada Puno

Generation Fluid

Bench

Design

PHILIPPINES

Leo Burnett Manila

The McDelivery Pin

McDonald's

Digital/Mobile

PHILIPPINES

TBWA\ Santiago Mangada Puno

Bench Demonstrates The Power Of Winning Brand Engagement

Bench

Low-Budget (<$100,000 Usd)

PHILIPPINES

Leo Burnett Manila

The McDelivery Pin

McDonalds

Low-Budget (<$100,000 Usd)

PHILIPPINES

TBWA\ Santiago Mangada Puno

Disgusting Stories

Bahay Tuluyan

Social Video

SINGAPORE

TBWA\ Singapore

Here For Good

Standard Chartered

Corporate Image

SINGAPORE

TBWA\ Singapore

Here For Good

Standard Chartered

Financial Services

SINGAPORE

Citi

Citi World Privileges

Citi

Financial Services

SINGAPORE

TBWA\ Singapore

Singapore Tourism Board (Stb) - Why Gamble With Your Holiday?

Singapore Tourism Board

Government / Politics

SINGAPORE

TBWA\ Singapore

Passion Made Possible

Singapore Tourism Board

Travel & Tourism

SINGAPORE

TBWA\ Singapore

Making Every Journey Personal

Singapore Airlines

Travel & Tourism

SINGAPORE

TBWA\ Singapore

Here For Good

Standard Chartered

Corporate Image

SINGAPORE

TBWA\ Singapore

Singapore Tourism Board (Stb) - Why Gamble With Your Holiday?

Singapore Tourism Board

Digital/Mobile

SINGAPORE

TBWA\ Singapore

Passion Made Possible

Singapore Tourism Board

Integrated (Multiple Mediums)

SINGAPORE

TBWA\ Singapore

Singapore Tourism Board (Stb) - Why Gamble With Your Holiday?

Singapore Tourism Board

Social Video

TAIWAN

X-Line Co., Ltd. (Dentsu Group)

Black Spots Campaign

Taiwan Star Telecom Co., Ltd

Promotion Of Health & Human Services

TAIWAN

PHD Taiwan

Škoda X Handsome Dancer “ Conincidance”

Šokda

Branded Content/Entertainment

TAIWAN

ADK Taiwan

Rhythm Of Love Wall

7-Eleven Taiwan

Point-Of-Purchase

THAILAND

Dentsu One (Bangkok) Ltd.

Love Label

Nan Mee

Promotion Of Health & Human Services

THAILAND

Dentsu One (Bangkok) Ltd.

Love Label

Nan Mee

Fitness & Wellness

THAILAND

Dentsu One (Bangkok) Ltd.

Love Label

Nan Mee

Direct & Collateral

THAILAND

Dentsu One (Bangkok) Ltd.

Love Label

Nan Mee

Activation & Engagement

UAE

The Classic Partnership Advertising

Rx Prescription Stickers

Dubai Health Authority

Civic / Social Education

UAE

The Classic Partnership Advertising

Rx Prescription Stickers

Dubai Health Authority

Healthcare

USA

Team One

Championing Long-Term Thinking In A Short-Term World

The Legacy Lab™

Civic / Social Education

USA

MTV

MTV’s +1 The Vote

MTV

Civic / Social Education

USA

Publicis Sapient

Save The Food - Phase Two

Ad Council

Environment And Sustainability

USA

Publicis Sapient

Make Some Room – Unconscious Bias Workshop

Publicis Sapient / Second Story

Promotion Of Health & Human Services

USA

Devito/Verdi

Mount Sinai Print - Tennis Racket

Mount Sinai

Promotion Of Health & Human Services

USA

Mirrored Media

Road To Coachella

BMW

Automotive/Vehicles

USA

Publicis Sapient

Patrón Cocktail Lab

The Patrón Spirits Company

Beverages, Alcoholic

USA

Sprint

Sprint Complete - When Life Happens, We’ve Got Your Back.

Sprint Complete

Corporate Image

USA

Devito/Verdi

Laurel Road Youtube Campaign

Laurel Road

Financial Services

USA

McCann

#SuperSickMonday

Mucinex

Healthcare

USA

The Shipyard

Reverse Declining Sales For A Mature Brand In A Fast-Growing Category While Competing Against Newer Entrants With Much Bigger Budgets.

Weleda

Personal Care

USA

Ketchum Inc

#Covertheprogress

Discover Puerto Rico

Travel & Tourism

USA

Driscoll's

Driscoll's Pursuit Of Flavor

Driscoll's

Branded Content/Entertainment

USA

Kamp Grizzly

Kamp Grizzly - Adidas 747 Warehouse St.

Adidas

Creative Use Of Technology

USA

McCann

#SuperSickMonday

Mucinex

Integrated (Multiple Mediums)

USA

McCann

#SuperSickMonday

Mucinex

Media Planning

USA

Alkemy X

Reframe This Space- Campaign

Samsung

New Product/ Services Launch

USA

McCann

#Supersickmonday

Mucinex

Public Relations

USA

Ketchum Inc

#Covertheprogress

Discover Puerto Rico

Public Relations

USA

Alkemy X

Reframe This Space- Campaign

Samsung

Branded Content / Entertainment

USA

Viacom

Cgi Need Not Apply

Mission: Impossible - Fallout

Branded Content / Entertainment

USA

Viacom Media Networks

Movie Dew-Overs

MTV Movie & Tv Awards

Branded Content / Entertainment

USA

Viacom

Cgi Need Not Apply

Mission: Impossible - Fallout

Creative Partnerships

USA

Kamp Grizzly

Kamp Grizzly - Adidas 747 Warehouse St.

Adidas

Events

USA

McCann Health NJ

Celgene Stained Glass Campaign

Celgene

Events

USA

Kamp Grizzly

Kamp Grizzly - Adidas P.O.D. System

Adidas

Outdoor / Out-Of-Home

USA

Ketchum Inc

#Covertheprogress

Discover Puerto Rico

Social Media & Influencer

USA

Kamp Grizzly

Kamp Grizzly - Adidas P.O.D. System

Adidas

Social Media & Influencer

VIETNAM

Circus Digital

Coca-Cola Plus Coffee Launch In Vietnam

Coca-Cola

Beverages, Non-Alcoholic