Panamera O2O Brand Repositioning

TITLE: Panamera O2O Brand Repositioning

BRAND: Porsche

GROUP & CATEGORY: Branded Entertainment

ENTRANT: PHD China

COUNTRY: CHINA

CREDITS

Jocelyn Ye - Group Business Director of Porsche Planning Team
Vann Cai - Director of Mobile Team
Amanda Zhou - Content Director
Gilbert Tu - Manager of M&A Team
Ayumi Sun - Senior Buyer of Print Team
Shirley Xu - Associate Manager of Cinema Team
Vicent Ji - Manager of OoH Team
Feifei Zhang - Manager of Programmatic Buy
Jonah Brown - Group Strategy Director
Mark Bowling - Head of Strategy