Smashing the Clichès

TITLE: Smashing the Clichès

BRAND: HORNBACH

GROUP & CATEGORY: Use of Discipline - Media Planning

ENTRANT: Heimat Werbeagentur GmHB

COUNTRY: Germany

CREDITS

Thomas Schnaitmann - Head of marketing Germany and marketing communications international Hornbach
Julia Ziegelmann - Head of brand communications Hornbach
Guido Heffels - Chief Creative Officer
Matthias von Bechtolsheim - Chief Executive Officer
Maik RIchter - Managing Director
Felix Pfannmüller - Creative Director Art
Marlon Fischer - Creative Director Copy
Tim Holtkötter - Management Supervisor
Kimberly Schwarck - Account Manager
Mediaplus, München - Media Agency (Heike Liebermann)