#SuperSickMonday (Mucinex) McCann New York & McCann Health New York
Zulay Tomasiello, SVP Group Strategy Director, McCann Health New York joins AME for this week’s Effective Perspective. Zulay shares the inspiration and insights behind this multi award-winning campaign, “#SuperSickMonday.”
“The ‘best of show award’ definitely is the second-best thing that can happen to our ‘BlindMeters’ campaign. The best one obviously being saving the largest possible number of lives. I’m truly honoured by this award. This was a huge team effort by both the Happiness Brussels and Saigon offices, since everything was done in-house. But special thanks out to all those parents who make up the ‘Parents of road victims’ organization for their never-ending effort to help save lives.” —Geoffrey Hantson, Chief Creative Officer, Happiness/an FCB alliance
New York, NY – May 23, 2019: New York Festivals® AME Awards® has announced the 2019 AME Report, a ranking of the world’s most successful agencies, and advertisers according to their achievements in the AME Awards.
AME’s Grand Jury members have a reputation for award-winning effective work. 2019’s dynamic panel of strategic innovators—90 strong from 42 countries on 6 continents will soon begin judging this year’s entries. AME polled the Grand Jury asking them to discuss what qualities what makes an entry trophy-worthy.
AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of Executive Director. With Mandel at the helm, AME’s launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.
It’s hard to imagine New York Festivals without Michael Demetriades at the helm of the AME Awards. His ability to network across all continents around the globe is second to none. With a background in advertising that goes back to the days of Madison Avenue’s golden years, Michael has witnessed the evolution of the industry and has an archive of the some of the most memorable campaigns from the early days of TV advertising to prove it.
Zulu Alpha Kilo Canada was in the spotlight earning the 2018 AME Regional Platinum Award/North America for “Common Ground” for Harley-Davidson Canada. The agency created a “foreign exchange of bikers” – documented in a series that followed riders from different backgrounds on a trip across Canada. The series proved so popular that Discovery Channel picked it up for a prime-time special.
Gertjan Tijms: I'm excited to be part of the AME 2017 Grand Jury. I agreed to be a judge because I particularly enjoy marketing effectiveness awards and I believe that at the end of the day a campaign needs to drive home business results and impact. I'm looking forward to seeing the world’s best entries and be inspired by some great insights and smart campaign development.
Carl brings his strategic skills, drive and his philosophy of curiosity to the jury panel. For the past two years, he has been an integral part of the agency’s brand, creative, and connections planning for Lebanon, Iraq and Jordan.
“Regional judging is the foundation of which our Grand Jury is built. For 2018, the AME Awards has recruited 108 planners, strategists and marketing executives from 41 countries in 5 regions around the globe who will participate in a three-stage judging process,” said Michael Demetriades, President and Executive Director of New York Festivals AME Awards. “The prestigious regional juries are looking forward to seeing the best marketing work created in 2017.”
Guillaume joined BETC in 2014 as Head of Strategy, in charge prominent clients such as Canal, Peugeot, Evian and the French national lottery. He also leads the creative culture within the agency (training programmes, creative reviews, etc.).
New York, NY – December 11, 2017: New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ has announced the 2018 Grand Jury. Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
AME’s Grand Jury comprised of interactive and multidisciplinary marketers, planners, and creatives evaluated entries submitted from 23 countries worldwide. The 2017 jury awarded 1 Grand Trophy, 3 Regional Platinum Awards, 1 AME Green Award, 25 Gold AME Awards, 32 Silver AME Awards, 30 Bronze AME Awards and 30 Finalist Certificates.
In this Spotlight Interview, AME spent a few minutes with Björn Neugebauer, Creative Director for Kolle Rebbe GmbH Germany Over the last 20 years Björn has been creating award-winning ideas for Germany’s finest agencies such as Serviceplan, Jung von Matt, Kempertrautmann and BBDO Interone. As a creative director he made six BMWs drift the driftmob, a rotatable billboard turn into a Travel-Compass and Lufthansa’s frequent-flying mums and dads become digital bedtime-storytellers. Currently Björn works for Hamburg-based agency Kolle Rebbe, travels the world in a rusty camper-van and waits for someone to invent a reliable weather app.