Heather Segal

Group Strategy Director – Zulu Alpha Kilo Inc. Canada

Heather has always been curious about what makes people do what they do and has been digging into consumer behaviour for almost 20 years as an account lead, qualitative market researcher and strategic planner for brands across North America. Heather’s strategic work has inspired business transformational communications that has been internationally recognized at creative and effectiveness awards, including the Effies and Cannes.