THE AME AWARDS® 2019 CATEGORIES
In order to be considered amongst the World’s Best Advertising & Marketing Effectiveness, creative campaigns must achieve specific marketing goals and objectives, demonstrate a ground-breaking solution to marketing challenges and exhibit success accomplished through creative execution and strategic planning.
The AME Awards categories celebrate creative media campaigns that move the needle on behalf of the brand at the intersection of creativity and effectiveness across all executions and all platforms.
Products & Services
All physical or digital items/services provided for consumer or business use that satisfy an identified need.
PS01 – Automotive/Vehicles (cars, recreational vehicles, motorcycles, trucks)
PS02 – Automotive/Aftermarket (fuel, repairs, paint, oil change & lube, tires, Accessories, extended warrantees)
PS03 - Beauty Products & Services (cosmetics, self-care, hair products, nail care, salons, spa services)
PS04 - Beverages, Alcoholic (beer, wine, liquor)
PS05 - Beverages, Non-Alcoholic (juice, soft drinks, coffee, energy drinks)
PS06 - Business-to-Business (human resources, skills assessment, accounting, technical support)
PS07 – Corporate Image (information, rebranding, internal communications)
PS08 - Culture & The Arts (promotion of events, concerts, culinary/cultural/film festivals, museums, theatrical events)
PS09: Digital Goods (virtual products, memberships, services warranties, subscriptions digital downloads of books, music, videos)
PS10 - Education (brick-and-mortar or online programs, language classes, instructional sessions)
PS11 – Electronics - Consumer & Business (audio, video, home entertainment, screening rooms, computers/laptops, gaming devices, VR/AR devices, sound systems, UAV/drone)
PS12- Fashion (clothing, footwear, accessories, jewelry)
PS13 - Financial Services (banks, insurance, investment)
PS14 - Fitness & Wellness (exercise and health-focused equipment, health related personal products, vitamins and energy products, health & fitness facilities/programs, weight loss/management/nutrition programs)
PS15 - Food (packaged & frozen)
PS16 - Furniture & Appliances (appliances, furniture, indoor and outdoor décor)
PS17 - Government / Politics (informational Sources, Recruitment, Policy or Program Communications)
PS18 - Healthcare - (Prescription and OTC medications)
PS19- Household Supplies & Services (cleaning products/services, gardening products/services)
PS20 - Mass Transportation (train, ferry, subway, Bus, trolley, taxis, bikeshares)
PS21 - Media & Entertainment (digital streaming, broadcasting, publishing)
PS22 - Mobile/Internet - (mobile, internet and cable/streaming services)
PS23 - On Demand Products & Services (online marketplace, on demand transportation, food & grocery delivery services, meal kit services)
PS24 - Personal Care (items for hygiene including toothpaste, tooth brushes, soap, mouthwash, body wash)
PS25 - Pet Care & Health Products (food, grooming products & health aids, accessories, toys)
PS26- Professional Services (legal, accounting, technical support)
PS27 - Real Estate (both commercial and residential)
PS28 - Retail Stores & eCommerce (all retail and ecommerce)
PS29 - Restaurants (fast food, casual dining, fine dining, promotions & launches)
PS30 - Snack Items and Desserts (candy, baked goods, ice cream, chips)
PS31 - Software & Apps (software, operating systems, or software/apps)
PS32 - Sports Promotion (esports, league promotion, game day, special events including olympics, world cup and championships)
PS33 - Sports & Recreation (equipment & products leisure activities)
PS34- Travel & Tourism (airlines, cruises, resorts, theme parks, tours & travel packages, booking services)
Creativity for Positive Impact
Creative campaigns in all media whose goal is to encourage social good and beneficial behavior to facilitate change resulting in a positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment.
CPI01 - Civic / Social Education
CPI02 - Environment and Sustainability
CPI03 - Philanthropic appeals
CPI04 - Promotion of Peace / Human rights
CPI05 - Promotion of Health & Human Services
CPI06 - Emergency Relief
CPI07 - Collaboration / Partnerships
Best Use of Discipline
All methods used to creatively and effectively deliver information in service of the brand.
UD01 - Ambient
UD02 - Augmented Reality/ Virtual Reality/Mixed Reality
UD03 - Avant Garde / Innovative
UD04 - Branded Content/Entertainment
UD05 - Branding
UD06 - Creative Use of Technology
UD07 - Corporate Image
UD08 - Design
UD09 - Digital/Mobile
UD10 - Direct & Collateral
UD11 - Integrated (multiple mediums)
UD12 - Low-Budget (<$100,000 USD)
UD13 - Media Planning
UD14 - New Product/ Services Launch
UD15 - Promotions
UD16 - Public Relations
UD17 - Sponsorship
Best Use of Medium
Any communication medium used as a vehicle to advance the story of the brand, engage consumers and drive results to achieve the goals of the brand.
UM01 - Audio/Radio
UMO2 - Activation & Engagement
UM03 - Branded Content / Entertainment
UM04 - Collateral
UM05 - Creative Partnerships
UM06 - Events
UM07 - Gamification
UM08 - Guerrilla
UM09 - Outdoor / Out-of-Home
UM10 - Point-of-Purchase
UM11 - Pop-Up Stores
UM12 - Print
UM13 - Social Media & Influencer
UM14 - Social Video
UM15 - TV & Cinema
UM16 - Website