Marialejandra Urbina


Executive Director of Planning – Dieste, Colombia


Marialejandra is Executive Regional Director of Planning for Dieste Columbia. She started to work in Advertising in 1990 as account executive, and 1998 she completed an internship at JWT London in the Department of Strategic Planning. She has been involved in the communication of companies in various industries, to highlight 3M, Chiclets Adams, Ford Motor Company, Mattel, Nestle, SAB Miller, The Coca-Cola Company and Warner Lambert. She joined Lowe SSP3 in 2010 as Director of Strategic Planning and in 2011 was appointed Director for Latin America. In these seven years she has been involved in campaigns Demobilization Humanitarian Programme of the Colombia Ministry of Defense. Campaigns that have been recognized not only for its creativity, it also has the first and only Grand Prix in the region from IPA (2011). Also has won for its strategy and effectiveness: Grand Prix APG and Jay Chiat Grand Prix 2011 and Grand Prix El Dorado Effectiveness 2014. Marialejandra was included on the Advertising Age Women to Watch list for Colombia 2015 and she is member of Global Planning Council at Mullen Lowe Group.

2018NewYork Festivals