Daphne Yu

Deputy General Manager – UA Taiwan

Daphne have over 25 years of the advertisement agency in Taiwan and China, base on ADK Fujian, Ogilvy Fujian, Black Pencil Shanghai, Publics Taiwan and UA Taiwan.

Experience in developing brand, marketing strategy and communication concept for many of the Taiwan and world’s leading corporations, among them BMW, Mitsubishi Motors, YAMAHA-Motor, CTBC Bank, SECOM Security Taiwan, Carrefour Taiwan, Dairy Farm-Wellcome supermarket, Wyeth, PineBridge Investment, FranklinTempleton Investments, New York Life, Michelin Taiwan, HTC mobile phone, Uni-President and DAIKIN air conditioner etc.

All of those customers, in addition to leading strategy for major local brands, also have different strategy of campaign objective for sales or broaden customer’s base.

One case of SECOM Security Taiwan, “AED” campaign, won many world’s awards, Spikes Asia, Effie awards, AD starts, ROI Festival, LongXi Awards, as strategy leader.