Tristan Burrell

Chief Strategy Officer – Initiative, Australia

Tristan Burrell is a globally awarded strategist with experience across diverse range of markets and industries. He recently returned to Australia after spending the last 5 years at UM’s New York office as Global Head of Connections Strategy for client, Johnson and Johnson, with a particular focus on growth across key APAC markets. Recently returning to Australia as the Chief Strategy Officer Initiative’s Australian operation, Tristan is responsible for building out the strategic product of the recently repositioned agency, he firmly believes that everything is media, and in the power of that media to drive the cultural relevance that grows brands.