Senior Planner – Forsman & Bodenfors, Sweden
My Troedsson is an award-winning senior planner at Forsman & Bodenfors. She has been with the agency since 2010, and over time she has worked on global as well as Swedish accounts such as Volvo Cars, Åhléns, and SK-II. In Cannes Lions 2017, SK-II's campaign 'The Marriage Market Takeover' was awarded a Creative Effectiveness Bronze Lion. She is a board member in KOMM – The Swedish Association of Communication Agencies – and a driving force in KOMM’s newly founded committee with the purpose to put the spotlight on and clarify the business impact and effectiveness of communication.