Frederico Arouca


Global Group Brand Manager – Sogrape, Portugal


With over 15 years of experience in marketing management both on client and agency side,  contributed to the development of brands such as Coca-Cola, Portugal Telecom, Samsung and Unilever.

Joined Sogrape Vinhos (awarded in 2016 the best wine producer in the world) as the Global Group Brand Manager with the mission of optimizing the fortified wines global performance.

Passionate in particular for Port Wine Aged Tawnies, he believes that with strategic creativity will be able to put the Port Wine category where it deserves: a sophisticated product perfect for self and social indulgence.

2018NewYork Festivals