2019 winners Gallery

Best of Show (GRAND AWARD)

Happiness / An FCB alliance, Belgium was in the spotlight this year earning the 2019 AME Best of Show (Grand Award) and the AME Regional Platinum Award-Europe for “BlindMeters” for OVK / PEVR (Parents of Road Victims). BlindMeters.com, a geo-located platform turns Google Maps into a text editor that gives insight into how many meters you are driving blind when texting and driving. A custom-made font stretches to show the exact number of meters you miss. Over 5 million blind meters were typed onto the platform BlindMeters.com after just 24 hours. All National and Regional newspapers, all news-sites and all National TV-channels covered BlindMeters.com. Resulting in millions and millions of meters of press coverage.

“BLINDMETERS”

OVK / PEVR (Parents of Road Victims)

Happiness / An FCB alliance, BELGIUM

Best of Show (GRAND AWARD)

Platinum Award: EUROPE

2 Gold MedalLION AWARDS

“The ‘best of show award’ definitely is the second-best thing that can happen to our ‘BlindMeters’ campaign. The best one obviously being saving the largest possible number of lives. I’m truly honoured by this award. This was a huge team effort by both the Happiness Brussels and Saigon offices, since everything was done in-house. But special thanks out to all those parents who make up the ‘Parents of road victims’ organization for their never-ending effort to help save lives.” —Geoffrey Hantson, Chief Creative Officer, Happiness/an FCB alliance

GREEN AWARD WINNER

“SAVE THE FOOD - PHASE TWO”

AD COUNCIL

Publicis Sapient USA

GREEN AWARD WINNER

Gold Medallion WINNER

Publicis Sapient was honored with the AME Green Award for their campaign “Save the Food - Phase Two” for the Ad Council that raised awareness about food waste. Utilizing film, print and OOH pieces, along with a series of digital tools and content, the campaign helped people fight food waste. With 2.1 billion media impressions and $86 million in donated media, “Save the Food - Phase Two” has been featured in major publications including New York Times, TIME Magazine, Mashable, USA Today, NPR, Huffington Post, National Geographic and The Guardian. Results—54% of Americans listed food waste as one of the country’s top three biggest problems and Congress introduced “The Food Recovery Act” earlier this year — a bill with over 12 measures aimed at reducing our food waste.